Brief Analysis Of Coca Cola And Pepsico Business Essay

Brief Analysis Of Coca Cola And Pepsico Business Essay Introduction The interest in corporate social responsibility, sustainable business practice, corporate governance, business ethics, and integrity and compliance management has grown markedly in the past decade (Waddock et al., 2002). It is not only stakeholders who expect companies to pay greater attention to norms, values and principles; companies themselves are acknowledging the importance of responsible business practice (Waddock et al., 2002). But what are a companys responsibilities? It is widely recognized that we are in an environmental crisis, no doubt about that. There is nearly unanimous agreement that the earth is getting warmer, and the consensus in the scientific community is that human activity, especially through activities that emit hydrocarbons, is the chief cause of climate change. Business ethic has become one of the strongest news stories of the past decade. Previously renowned companies such as WorldCom, Enron, Wal-Mart, Google and Starbuck have become link to a growing trend of unethical business behavior. Nevertheless the environmental issue has created a big impact on todays business organization. The EU has decreed that capitalism, and hence business practice within capitalism, should be environmentally sustainable. Financial success by itself is no longer sustainable therefore EU environmentally friendly business practices are considered a moral norm and consequently a moral obligation. Although corporations are primarily business organization run for the benefits of the shareholders, they have a wide range set of responsibilities, to their own employees, to the customers and suppliers, to the communities which are located, and to the society at large. Most corporations recognize these responsibilities and make a serious effort to fulfill them. Analysis of Coca-Cola and PepsiCo Coca-cola The Coca-Cola Companys website contains sufficient amount of information on their segments of corporate governance, ethic, environmental and sustainability issue. Corporate governance Coca-cola has committed to strive and enforce the establishment of the principles of corporate governance. Corporate governance that has been adopted by them is based on the belief that maintaining and improving management efficiency and the fairness and transparency of their corporate activities is of utmost importance. Ethic and Environmental Sustainability Coca-cola detailed few guidelines about utilization of water on their business operation. They develop few objectives which the main aims are to return the water safely to the communities and nature as what the company consumes for their beverage production. The website also stated their roles on encountering water-scares problem around the globe. The Companys Website and Case Study Relation The Coca-Cola Company and WWF had combined their strength together on preserving nature mainly on conserving water. Several ideas and projects had been stated in order to improve global water efficiency. Focusing on the river Yangtze in China, their collaboration is vital because it is in line with their partnership main objective. The partnership goal in the Yangtze is to inspire better governance and sustainable river management practices across the basin. Coca-Cola Companys website. The Coca-Cola Company and WWF initially planned on these three initiatives: Supply Chain: Working with the supplier in order to sustain agriculture mainly sugarcane, oranges and corn. Water Stewardship: A fresh water conservation relating seven river basins including Yangtze River. The aim is to develop and implement comprehensive water stewardship plans that will serve as models for the Coca-Cola system. River Basin Conservation: To conserve the seven key freshwater basins on which our partnership is focused which include Yangtze River. PepsiCo PepsiCo Companys website contains an adequate amount of information on their segments of corporate governance, ethic, environmental and sustainability issue. Corporate Governance Referring to the website on corporate governance segment, PepsiCo has adopted strict corporate standards that govern their operations and ensures accountability of their actions. These corporate social responsibilities are also made as an integral part of their operations. The website of PepsiCo on corporate government segment detailed the corporate standards that have been strictly governed to guarantee the accountability of their action. Ethic and Environmental Sustainability [The] successful company in 2030 will be the one that recognizes the possible outcomes of the global crises we face, and one nimble and tenacious enough to embed this recognition into their strategy and business processes. INDRA NOOYI, PEPSICO CHAIRMAN AND CHIEF EXECUTIVE OFFICER, MAY 2009 The statement by the CEO of PepsiCo above shows the dedication on preserving the environment hence numerous efforts had been done by them for the past few years. Recently PepsiCo had released inaugural water report titled Water Stewardship: Good for Business Good for Society which explain the companys commitment to safeguard and replenish water use in their operations thus provide a better environment for future generation. PepsiCo has proclaimed on their website regarding their goal and commitment to protect the Earths natural resources. PepsiCo state that their part as a dynamic global business operator, they will remain committed in minimizing the impact of their business on the environment. The Companys Website and Case Study Relation PepsiCo and China Womens Development Function had united their forces on one purpose, which is to provide a clean water supply and to solve drinking water shortage especially in rural areas in China. PepsiCo Foundation had donated a sum of $ 1.5 million on Mother Water Cellars Project. The objective of the project was to design pilot water supply systems in order to conceive water and at the same time the project aimed to solve the problem on the difficulties of people in rural area to obtain safe drinking water. Water Cellar Sketch of a water cellar The main idea of the Water cellar is to accumulate rain and reserve the water for man and farm animals. It is also a kind of water-storing facility in Chinas rural areas. In relation on the case study, the PepsiCo has provide a huge-scale effort and this has been proven by the website and a report title Land of Love, Water Cellar for Mothers done for PepsiCo. They also had launched the project in 2000, and since then many water cellars has been built. PepsiCo believe that the planet is for all human kind to share and is their obligation to be a good citizen to the world. This project may have solves some environmental ethical issues that became a responsibilities among the big corporation. Differences in Experience and Perception China viewing Coca-Cola Morality consists of rules of human behavior and also specifies that certain actions are wrong while others are right. Actions can be seen and evaluated from moral perspective even in business since they involve human activity (George.R. 2005). Coca Cola has shown concern for the environment in China. The partnership between Coca Cola and WWF to protect Yangtze River is a non-profit one, which again reiterates Coca Colas concern about environmental issues. According to W. Michael Hoffman, a business has an obligation to keep the environment clean beyond what the law states. Companies should find methods to eradicate environmental problems caused by their production. Teleological ethics theory states that the consequence of an action will determine whether the action is good or evil. In the case of Coca Cola, if the teleological theory is applied, China will view Coca Cola as bad if the latter is polluting the environment. Moreover, Coca Cola owns around 33% of Chinas soda market. The companys representatives have predicted that there is still the possibility to grow. Products are being tailored only for the Chinese citizens. Given that Coca Cola is planning to grow, this will create more employment in China. By operating in China, Coca Cola has a moral right towards the government and the citizens, and the company should aim should aim at improving their standard of living. (Shaw, Barry) However, China needs to take into consideration what happened in India. The company had to close down for causing water shortages, and also for ignoring social and environmental foundations of consumer trust. A company may have different factories around the world, but its vision and mission statement should be the same. Given that we can consider Coca Colas actions as unethical, theres a reason for the Chinese government and citizens to worry about the Coca Cola Company established in China. What has happened in India can again be connected to the teleological ethics theory since the problems caused by Coca Cola has led to the closure of the company. As prescribed in this theory, only the ends or consequences of an action can determine whether the latter is good or evil. Coca-Cola viewing China Coca-Cola has experienced thoughtless ethical troubles with its affiliation amid their stakeholders in China. It is eager to expand its business in china and one of the ways has been the partnership with WWF with intentions of creating a relationship of trust favorable in increasing its market in china. The company launched a communication program aimed at educating people along the Yangtze River about environmental concerns, river basin management and water management. This shows the companys intention in exploring the moral responsibility to the community in situations people lack enough knowledge about. One of the principles which separate this right action from wrong is utilitarianism which emphasizes on bringing most happiness for everyone if not majority of the people through our actions ( Shaw.W, Barry.V,2010). Hence, this program is beneficial to farmers and the ongoing three Gorges dam construction which will be providing electricity to the community. Furthermore, Coca Cola is under the broad view of corporate social responsibility which identifies this company as one pursuing profits as well as having other responsibilities to its consumers and society at large. As argued by Konosuke Matsushita any business should make service to society as its objective and while serving society, profits will be generated automatically (George.R, 2005). For example the company has helped WWF contribute a major role in the Yangtze River Forum through uniting on a recommendation to deliver the Chinese government for implementing pollution regulations, which apparently are fairly uneven in the country. We support the case of Coca Cola viewing China because companies are motivated to become more socially responsible to their most important stakeholders such as consumers and the community because they expect them to understand and address the social issues relevant. In this case, Coca is contributing towards the conservation of the environment through the water security in China. Cross Cultural Ethical Decision-Making The business culture of a country is shaped by business practices and ways of thinking over a long period of time. Countries such as USA and China have different business cultures and ways of conducting their business partly because of their differences in history. Thus, it is absolutely vital for Coca-Cola and WWF to understand the cultures and practices of the Chinese society. In our point of view, Coca-Cola and WWF have been successful to a certain extent in cross-cultural ethical decision making. The Chinese society believes that everything should be in harmony (Kaptein, 2004). The efforts of WWF in collaboration with Coca Cola to clean the waters of the Yangtze River can be viewed as a decision based on the value of harmony within the Chinese society. This effort would thus be viewed as an ethical business conduct and improve the relationship between WWF and Coca Cola and China. The Chinese place high importance on human relationships or guanxi. As a result, the Chinese strive to work in groups to accomplish a common goal (Pitta, Fung Isberg, 1999). The groups in this scenario include a non-profit organisation, WWF, a profit making organisation, Coca-Cola, and the Chinese society. The common goal of these three groups is to ensure clean water is running through the lifeblood of millions Chinese, the Yangtze River. Therefore, this is seen as an informed decision by WWF and Coca Cola based on a good understanding of an important Chinese culture. Based on an American culture, business relationships can be separated from personal relationships because business transactions are bounded by legal contracts (Trevino Brown, 2004). In negotiating contracts and business transactions, signing a contract is seen by Americans as the final stage of business association. However, from the Chinese point of view, friendships are seen as lifetime commitments and as a first step to a deeper and improving relationship. The fact that Coca-Cola has been operating in China for so many years setting up 39 bottling plants is a testimony to Coca-Colas true understanding of the elements of friendship and negotiations within the business conduct of the Chinese society. Communication is seen as a way to bridge the gap that might exist between two different cultures. In their efforts to clean the Yangtze River, WWF and Coca Cola launched communication programs to educate the Chinese communities about environmental issues. According to McWilliams and Siegel, the combination of communication and persuasion can help the understanding of the two parties concerned. This presents WWF and Coca-Cola with cross-cultural benefits as they are able to earn the trust of the Chinese society by making efforts to improve the well being of China as a whole. Recently, the Chinese press were complimenting Coca-Colas effort in sponsoring Project Hope, a program that aims to improve education for disadvantaged children throughout China. The company aims to build 100 Project Hope Schools by 2011. This effort is in line with the Chinese culture of valuing and strengthening relationships. The news also highlighted that Coca Colas partnership with WWF to conserve the Yangtze River showed significant progress by galvanizing local communities to actively participate in river basin conservation (Press Release Coca Cola, 2010). Certain decisions made by WWF and Coca Cola were questionable as it did not fully consider the cross cultural implications. Firstly, Coca-Colas US$ 2.3 billion bid for China Huiyuan Juice suggested that the company was acting in its own self interest of gaining market share and monopolising the beverage industry in China. The Chinese society views a sudden and substantial change such as the takeover as disruptive because it does not consider the notion of harmony. Coca-Cola were acting according to the theory put forward by Adam Smith who advocated the pursuit of maximum self interest or ethical egoism. According to Garrett Hardin, the tragedy of commons explains that each individual believes their use of commons only has its own negligible effect. However, the collective result can be of gradual damage or destruction which makes everyone worse off. The fact that Coca-Cola uses 290 billion litres of water a year for production, might indicate that the company themselves might be at f ault for causing water pollution at the Yangtze River. http://www.thecoca-colacompany.com/presscenter/nr_20101029_china_investment.html regulation Multinational Companies Balance Between Profits and Environment Multinational companies usually generate huge profits every year while they also need to contribute to the gradual improvement in the environment. One of the ways to balance those two elements, that is profits and good environment, is through sustainable development. The latter should meet the needs of the present without compromising the future generations ability to meet their needs. (United Nations Brutland Report). Sustainable development needs the integration of social, environmental and economic considerations to make long term decisions. As per Milton Friedman theory, the main social responsibility of a company is to increase profits. However, Coca Cola should make sure that it is not compromising the welfare future of Chinese citizens with its current production activities. Furthermore, there is the clichà © the business of business is business. (Business Ethics,, George). A corporation may ignore the moral demands of an individual, but it can hardly ignore the moral demands of the society it conducts its business in. This is because both parties are dependent on each other, for example in Japan, the business of large corporations recently changed, not only to produce goods and services but to also to care for the companys stakeholder such as a guarantee of lifetime employment to employees while providing a conducive environment to the people living in the region it is operating. Multinational Corporations today have a renewed interest towards Corporate Social Responsibility instead of prioritising profits at the apex of their pyramid. Some MNCs use the Corporate Social Responsibility perspective as a strategic tool to attain economic objectives which is ultimately wealth creation. These MNCs follow the approach of economist Milton Friedman who philosophised that the only one responsibility of business towards society is the maximisation of profits to the shareholders within the legal framework and the ethical custom of the country. However, the interests of people who have a stake in the firm also known as stakeholder must not be excluded by MNCs. Satisfying these interests will contribute in maximising the shareholder value (Odgen and Watson, 1999). An adequate level of investment in philanthropy and social activities will allow MNCs to bring in profits (McWilliams and Siegel, 2001). Stakeholders are the people who directly or indirectly affected an organis ations actions, objectives and policies. MNCs owe a fiduciary duty towards stakeholders as they can bring profit to the company. There is a social contract between the organisation and society. A straightforward contribution in order to balance these two elements would be by maximising the shareholders value as the highest priority to evaluate specific corporate social activity (Mele and Garringa, 2004). These values of shareholders may be seen from many different perspectives such as a greener environment. However, if this method imposes a cost or hinders the company from earning profit, it should be declined according to Milton Friedmans theory.

My glimpses of Jane Austen Essay

Inspite of my acquaintance with the works of many great writers, Austen’s novels have fascinated me much more than the others .I feel greatly elated to note that the great Victorian poet Alfred Lord Tennyson placed both the Giant of English Literature, William Shakespeare and Jane Austen on the same pedestal. What Shakespeare achieved through his 37 plays and 154 sonnets, Austen accomplished with her six novels – Sense and Sensibility, Mansfield Park, Emma, Northanger Abbey, Persuasion, Pride and Prejudice and some minor works like Lady Susan, The Watsons – which is highly commendable. Less number of novels she wrote but great was her achievement is what one can say about Jane Austen. What is so special about Austen that she topped the list of writers of her age? What makes her different from her contemporaries ? What are the special features of her novels and what makes them remarkable are some of the general queries . This paper will bring forth some of my view s with special emphasis on her masterpiece Pride and Prejudice. Having been groomed in a scholarly family Austen’s success as a writer may not seem phenomenal . Many may label Austen’s achievement as mere luck or good fortune .But there is much that contributes to the prodigious personality of the writer . Unlike her predecessors or contemporaries who tried their hand in various forms of literature it is noteworthy that Austen prospered through the sole literary form – the novel .As one browses through her six novels one will definitely note some striking aspects which are persistent in all of them. Austen might have chosen for her subject the restricted social life she had and thus all the six novels share similar features. Yet never do the novels cause boredom and each one of them is interesting in its own way .In fact she has a tremendous capacity to sustain the interest of the reader from the beginning till the end. Apropos the less number of novels she wrote, it is more of a question of quality vs quantity. SOME ASPECTS OF HER NOVELS * Austen is the exponent of the social life of the sophisticated society of her age. Her novels chiefly depict the social life of the early decades of nineteenth century. * Austen wrote essentially domestic fiction. Hence domestic affairs form the heart and soul of her novels. * Women occupy a very important position in her novels . Austen’s novels are famous for their vivacious heroines who gain more prominence than the heroes .She lays bare before us the feminine psyche with great precision. * The themes of love ,courtship, marriage , elopement, and love for property keep recurring. Ballrooms paved the way for courtship. Matchmaking was the birth right of every mother. Falling in love was considered a gateway to marriage. Attachment was essentially artificial, bound by selfish motives. Only males inherited property and so women had to marry to gain financial security. In a family where there was no male to inherit ,the estate was to be transferred to the lady’s husband . A man was judged only through his social status. Thus a man lacking fortune always preferred to marry a lady with good fortune. These are some of the ideas, which form the backbone for Austen’s novels. * Austen’s style is simple and lucid, but appeals to the intellect. Henry Austen in his Biographical Notice wrote † Everything came finished from her pen : for on all subjects she had ideas as clear as her expressions were well chosen â€Å" * As said earlier Austen dealt with similar subjects in her novels but had individualistic approach towards each of them. She made use of embellishments such as wit, humour and irony which give her novels a brilliant effect. * Austen aimed at perfect finish as far as characterization was concerned . While pointing at the meritorious qualities of her protagonists Austen doesn’t fail to expose the follies of the men and women who posed to belong to the elegant class of the society . She artistically handled the affectation and hypocrisy of the upper class . People faced problems due to their own shortcomings. * Another outstanding aspect of her novels is the opening lines which set the tone of the novel .It is a truth universally acknowledged that a single man in possession of a good fortune, must be in want of a wife -The opening line of Pride and Prejudice hints the witty and ironic tone of the novel. PRIDE AND PREJUDICE Pride and Prejudice is Austen’s best loved book, as she claimed it to be brilliant and light. The novel is at once satirical , witty , ironical and humorous .It was originally titled â€Å"First Impressions† for the novel centers around the impressions of the people about each other at their first meeting which turn out to be wrong and superficial . However Austen later chose the title Pride and Prejudice, more appropriate, for the novel also deals with the consequence of the character’s impressions, that is their pride or prejudice. Though Austen wrote five other good novels, this particular one is considered her chef d’oeuvre. The novel gained heights because it penetrates deep into the human mind. All the characters in the novel are above ground and their prototypes can even be found in the contemporary society . Austen’s skilful handling of the character sketches alone makes it an extraordinary work of art. MY NOTES ON PRIDE AND PREJUDICE In my opinion Austen’s genius lies in her endeavour to infuse the principles of life in her novels. Her novels overcome the barriers of time, tradition and culture. Subjects relating to real life appeal every one of us, for we identify ourselves with the characters and the happenings in the novel. Pride and Prejudice is primarily based on human motives and the conflicts involved in human life. As I turn the pages of the novel everything appears real to me. There is nothing illusory or melodramatic .The characters of the novel seem to be my acquaintances in life. It is a marvel that Austen at the age of twenty-one mirrored with exactness the philosophy of life, seeking refuge in common themes like love and marriage. This sole novel is an evidence for Austen’s fully developed intellect and her matured personality. Human tendency is such that we initiate trouble and end solving it ourselves. Attitude plays an indispensable role in life. Negative and positive attitudes bring results accordingly. Reversal of wrong attitudes and visualization of things in the correct perspective alone pave way for a happy living. This forms the basis of the novel. Attitudes precede outcomes. Elizabeth dislikes Darcy in their first meeting itself. She is prejudiced against him for his pride. Above all Elizabeth’s aversion is due to a personal rift for she says, † I could easily forgive his pride, if he had not mortified mine † and this attitude of hers prevents her from comprehending Darcy’s true nature. This is very common in life. We hate people and deny acknowledging their good qualities just because they offend us in one way or the other. Elizabeth’s bad opinion about Darcy creates such circumstances that she is always against him until she reverses her attitude. When Elizabeth changes her mind, Darcy also transforms which does her good. As Elizabeth notes, Darcy is very proud of his wealth, status and everything else .His money made him look good. But his pride swallowed his good qualities. Darcy mingles only with inferior people to proclaim his superiority. That’s why he chooses Elizabeth, who is beneath him as his prospective wife and not the rich, beautiful Miss Bingley. However Darcy loves Elizabeth only for her personality. His snobbish attitude creates trouble for him. The moment he realizes his mistake and stoops to conquer his lover everything turns alright. Mrs. Bennet is another such character whose attitude plays an important role in her life. Mrs. Bennet’s desire to get her five daughters married is nothing wrong. Every mother has the wish to see her daughter well settled in life. But Mrs. Bennet’s approach and attitude turns things wrong for her. She devises cheap plans to procure husbands for her daughters. While machinating to bring Jane and Bingley together, she forces Jane to go on a horse on a rainy day (when the carriage is available) to Mr. Bingley’s house so that she may get wet, fall ill and stay with the Bingleys for a couple of days. Mrs. Bennet thought that she was creating an opportunity for Jane but it results in the Bingley sisters thinking low of her family. Though they like Jane they reject her because of her mother’s uncouth behaviour . Mrs. Bennet foils her own daughter’s prospects of getting married because of her thoughtlessness. Hoping to win the army officers for her daughters, Mrs. Bennet gives Lydia and Kitty too much freedom. This results in Lydia running away with the rogue called Wickham .It is not Lydia’s elopement, which hurts Mrs. Bennet but the consequences. Mrs. Bennet finds Lydia’s running away distressing but her marriage pleasing. She hardly realizes that Lydia is her parallel and she has a share in her daughter’s shameless conduct. Never does she accept her follies unlike her husband. On the other hand she blames others unnecessarily. Finally Mrs. Bennet gets three of her daughters married which may be due to her persistent attempts. Manner and behavior is something purely external of an individual. It is attitude, which counts as far as moulding of one’s character is concerned, is what I feel is the message conveyed by Austen in her novel.

Uncommon Article Gives You the Facts on Case Study Essay Samples That Only a Few People Know Exist

Uncommon Article Gives You the Facts on Case Study Essay Samples That Only a Few People Know Exist Getting the Best Case Study Essay Samples The last section of your case study should feature the progress which has been made because your customer or client started to use your expert services. Case studies could also be presented in the fields of psychology, medicine, company, finance, and several different industries. From here, you get to talk about the answer to the issue up to now by the enterprise. The problems regarding the case ought to be properly elaborated. The 3 ethical principles mentioned previously are valued inside my personal and professional life for a mother, nurse and student. A case study is among the many kinds of written assignments you have to face throughout your college years. In the event the topic isn't given such examples make it possible for students to comprehend what the contemporary academic world is interested in and how to stick out from the rest. Folks who are employed in organization, marketing, social sciences, legal, medical, engineering, academic, and lots different fields quite often have to submit reports about an individual, a group of people, or a situation that they've been studying over a certain length of time. There are different sorts of case studies. A case study is an entire research paper of their whole plan of study. Additionally, case study writing includes an overview of the outcomes of the analysis to be able to demonstrate whether the procedure of treatment was successful. Although every business case study is somewhat different, there are a couple of elements which each case study has in common. Experts will definitely assist you to finish your paper in high quality and to explain how to prepare a great case study paper. Case studies may also incorporate a summary detailing the conclusions that may be drawn from the research. The research needs to be valid and dependable since it's fun damental in the implementation stage. In some instances, students also fail to supply explanations for the implications or causes of the issue. Case studies are usually utilised to check the hypothesis, draw a plan for the true world difficulties and also generate a good discussion of expected solutions and requires among other such things. Student-created case studies might even be put to use as a teaching tool or a foundation for class discussion. What's Actually Going on with Case Study Essay Samples When you would like to ascertain the essence of the case study examples, what you need to do is to take a number of them from here, and compare them with each other and the basic sections of the paper. For example, you might write a case study about the way in which the food court on campus should change its menus or restaurants to fulfill the requirements of students. There are lots of places where you might get a case study introduction sample, although not all them is able t o be reliable and professional businesses. The only issue would be that the high quality and trustworthiness of such samples is unmonitored and therefore questionable. Facts, Fiction and Case Study Essay Samples As the last paragraph is represents your very last opportunity to earn your case and, being such, should stick to an extremely rigid format. If you would rather make an outline, write your topic at the peak of the webpage. Step two Draft a list of interview questions and choose upon how you'll conduct your study. Deciding upon an excellent topic for your essay is critical. The sample you get is inclined to be linked to your course and would be written according to every one of your requirements. Dependent on the responses that you received from your first questionnaire, you can adjust questions to receive any extra information you want. Since all you need to do is to introduce yourself. Case Study Essay Samples at a Glance Unlike with different writings, here yo ur writing has to be exact, easy, and laconic. When writing the instance, it's important to think about case study protagonist development to make certain that your protagonist is compelling enough to engage the reader. How to Get Started with Case Study Essay Samples? You may be already acquainted with essay writing. The scholarship essay examples shared here are an exceptional plan in telling you the way to compose the ideal scholarship essay. When you are requested to compose an essay, attempt to locate some samples models of similar writing and learn how to observe the craft of the writer. How to design a fantastic descriptive essay outline the same as all other essays, a descriptive essay will need you to develop a particular format to guarantee excellent content. The results of the case study might have been optimal for all involved the youngster, mother, nurse, and physician in the event the situation occurred at a kids' hospital. Your case study report is intended f or somebody to read it. The case study chosen must be a crucial case that's a case that's of strategic value to the issue at hand (Gauss 1876). To compose the case study, you will need to employ the different research and interview practice. The kind of the essay depends upon the presented questions. Check your essay is simple to read. An explanation essay gives helpful information on the process in question step-by-step. Along with descriptions of the process, it offers detailed guidance on the subject.

Type Talk Essay - 1224 Words

Type Talk: The 16 Personality Types That Determine How We Live, Love, and Work by Otto Kroeger and Janet M. Thuesen Dell Publishing, October, 1989 Type Talk is a primer on personality preference typing centered on the Myers-Briggs Type Indicator (â€Å"MBTI†). The MBTI is a widely-used â€Å"test† that helps a person begin to understand why people perceive situations differently, communicate different from others, and opt for different activities. The book’s authors, Otto Kroeger and Janet Thuesen, husband and wife, have long been in the forefront of adapting the MBTI for use in everyday life and coined the phrase â€Å"Typewatching† as a descriptor for their work. Kroeger and Thuesen open the book with a chapter on â€Å"name-calling†. They use this†¦show more content†¦In 1956, the MBTI was published by Educational Testing Service of Princeton, NJ, publishers of the venerable Scholastic Aptitude Test. Word of the instrument began to spread, but only for use as a research tool. In 1969, Isabel Myers teamed up with Mary McCauley at the University of Florida and the two began a typology laboratory at the school that emerged as the center for all MBTI-related activity. Three years later, the laboratory became the Center for the Application of Psychological Type and remains the principal facility for Typewatching. According to the CAPT web site, approximately 2,000,000 people per year take the MBTI instrument (http://www.capt.org). Type Talk begins its presentation of preference alternatives by introducing them in pairs: Extraversion/Introversion, Sensing/Intuition, Thinking/Feeling, and Judging/Perceiving. These are immediately followed by a detailed examination of the basics of Typewatching from Jungian theory. These basic functions are described as â€Å"information-gathering† and â€Å"decision-making†. If we gather information in an exact, sequential manner our preference is toward â€Å"S†ensing or if we gather in a figurative, intuitive manner our preference is to be iNtuitive. (pp. 23-25). Our decision making is either detached, analytical and objective, marking us as a â€Å"T†hinker or if done on anShow MoreRelatedType Talk1269 Words   |  6 PagesType Talk: The 16 Personality Types That Determine How We Live, Love, and Work by Otto Kroeger and Janet M. Thuesen Dell Publishing, October, 1989 Type Talk is a primer on personality preference typing centered on the Myers-Briggs Type Indicator (MBTI). The MBTI is a widely-used test that helps a person begin to understand why people perceive situations differently, communicate different from others, and opt for different activities. 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The characters within the story â€Å"What We Talk About When We Talk About Love† are considered to be within the boundaries of an in-love relationship. They show the differences between couples, the good and evil, and even what the betrayal of previous marriages can do to a person’s ability to fall in loveRead MoreConflict Addressed : Guys Not Be Tried With One Girl849 Words   |  4 PagesAnna: (Sees her boyfriend Jeremy walking down the street talking on the phone looking shocked.) Who he talking to looking like that. He knows not to talk to any other girl because if he is he gonna regret being born. (Starts walking towards Jeremy) Jeremy: (On the phone sees Anna walking towards him so he ends the conversation.) Yeah, Okay, I’ll talk to you later†¦ okay bye. Anna: Who was that? (Trying to sneak a look at his phone screen) Let me see your phone why you hiding it from me. 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NEXT STEPS 11 INTRODUCTION ------------------------------------------------- Overview Friends for Africa, a non-governmental organization (NGO) with its operationalRead MoreDifferences in Communication Strategies of Men and Women Essay520 Words   |  3 Pagessay there is a large difference in the way men and women communicate. In the article, Where are Men and Women Today? Bly and Tannen describe women as rapport-talkers. Rapport-talk is using language as a way of establishing connections and relationships with others. They continue by stating that men use report-talk to communicate. It means that they attempt to preserve independence and maintain status in their communication. Classifying men and women in these two categories helps to explainRead MoreTalk So Teens Listen Essay1082 Words   |  5 PagesHow to Talk So Teens Will Listen Getting your teen to listen can feel like a tug-of-war with each of you on opposite ends. It doesnt have to be this way, though. Talk so your teen will listen by setting a strong foundation and using smart communication techniques. Then, implement strategies so that power struggles are a thing of the past. ==Steps== ===Building a Good Foundation=== #Schedule the talk. An impromptu discussion lowers the odds that your teen will be prepared to give you their fullRead MoreLeave me Alone!! Im Trying to Work Out: Annoying People at the Gym883 Words   |  4 Pagesthree groups, the talkative people, the show-offs, and the haters. The first annoying person found in the gym is the talkative one. This type of person is someone who goes to the gym to run a few laps on a treadmill and use other machines in the gym. A talkative person, usually has a few extra pounds that they are trying to get rid of, and not only that they talk excessively oftentimes they have no idea how to work out properly. Most of the talkative people are not familiar with the right techniqueRead MoreGenetically Modified Food Is Terrible Essay1142 Words   |  5 Pages1. I think genetically modified food is terrible. Problem(s): Lack of focus. Revision: Genetically modified food is terrible because it has been linked to an increased risk of certain cancer types and its production involves extensive use of pesticides. 2. Public transportation has some advantages and disadvantages. Problem(s): Lack of supporting points. Revision: 3. The topic of this paper is women’s rights. Problem(s): Lack of focus. Revision: The topic of this paper is women’s rights which